As a kid I always knew my parents worked, but I never knew exactly what they did.  It seems as though unless your parent is a teacher, doctor, policeman, etc. you grow up with little to no understanding of what they do everyday.  This was certainly the case for me.  Until my father started working at Defined Logic with me this year, I had no idea what his job was in any more detail than just his job title (and I am 21 years old!)

Defined Logic’s mission is simple: “help clients strengthen their business and technology systems through reliable and effective mobile and web-based solutions”.  This message is difficult to communicate to a young child, so Defined Logic employees came up with a plan to introduce their children to exactly what they do everyday and A Day in the Life at DL was created.

All of the children were invited to come into the office for a four- hour event filled with laughs, information sessions, and even a project where all the children collaborated to design and create their very own website.

The day began with breakfast in the DL loft where the kids ate doughnuts, juice, and got to know each other.  I smiled watching them enjoy eating their sugary treats and the young ones struggle to keep the icing off of their faces.  It was an adorable and amusing sight getting to see all the “mini-me’s” of all the employees I work with everyday.

Breakfast ended and the tour of the office began.  Our office is a converted building with exposed architecture, open spaces, and high ceilings.  It’s an amazing place to work and probably even more exciting through the eyes of a young child.  The office was decorated with what seemed like hundreds of balloons (many of us were left lightheaded after blowing them up) and colorful decorations that were hung by Bryan’s beautiful daughters.  Their eyes were lit with wonder as they explored the different parts of the office.

The next activity gave the children an inside look at what Defined Logic does everyday.  

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As you may have noticed, many of your favorite web sites are now featuring Facebook’s Like button, allowing you to show your appreciation for content or products you come across with a simple click.

Currently about 2 million websites have added the Like button to their pages, and we expect that soon “every” publisher and retailer will add this feature. Why wouldn’t they?

Facebook reports that publishers are experiencing increases in traffic since adding social plugins, such as the Like button. Here are some examples: ABC News (+190%), Gawker (+200%), TypePad (+200%), Sporting News (+500%), and  NBA.com (#2 referral source). Publishers also report that people on their sites are more engaged and stay longer when their real identity and real friends are driving the experience through social plugins. For example, on NHL.com, visitors are reading 92% more articles, spending 85% more time on-site, viewing 86% more videos, and generating 36% more visits.

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