We always thought that Facebook’s Open Graph represented a watershed moment in Internet marketing history – which is why we built the Open Audience Manager.

When the Open Graph and the Like button was first launched, the immediate value to marketers was the ability to build a Facebook ‘friend base’ from their own websites. On top of that, Open Audience Manager offered an inventory management tool for Like buttons and the ability to market directly to visitors who had liked content or products on their sites.

Now, with the Bing-Facebook search integration announcement, marketing sci-fi is becoming reality; search is about to change for ever, and along with it SEO and SEM.

See the video below for some more details on the partnership.

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