Open Audience Manager
Open Audience Manager is a Software-as-a-Service platform that helps marketers embed Facebook’s Like button into their web pages and register those pages in the Open Graph. Whether a site needs a hundred or a million Like buttons, the platform generates the required code and Open Graph metadata for each individual web page and offers a web-based management system to track how “likable” the various pages are.
Furthermore, once the Like buttons are in place, marketers can post Facebook newsfeed updates to web site visitors based on the unique web pages visitors have Liked, driving traffic to any destination the marketer sees fit.
When Facebook announced the Open Graph protocol in the spring of 2010, DefinedLogic quickly saw both the opportunities but also the challenges facing online marketers with regards implementation and management. Current Facebook management solutions were neither designed to register and manage potentially hundreds of thousands of Open Graph objects and Like buttons, nor manage messaging with the objects’ “friends.”
- Automate Like button and Open Graph metadata creation.
- Facebook Friends can be segmented by the products/pages they Like and uniquely targeted via their newsfeed.
- Marketers may track Like, and messaging statistics across an unlimited number of Open Graph objects.
- Lays the foundation for the next evolution in SEO; Open Graph powered search.
Contact us today to learn more about our open graph product.