Archive for September, 2011

DefinedLogic People:Movies We Love

At DL, we are very proud of our team. Not only are they great at their jobs, but they are a lively and interesting bunch that make our office culture unique. With this video, we invite you to meet our team and listen as they talk about their favorite movies. Please feel free to comment and share your favorite movies too.

Managing Your Personal vs. Business Social Profiles: Should You Keep Your Worlds Apart?

Most people have trouble managing multiple social profiles. I hear it all the time. “I don’t have time for Twitter,” “I only use LinkedIn,” “I don’t want everyone seeing what I did this weekend,” “Do I really need to join Google+?”

What do you post? When do you post? And with whom do you share your information? These are all questions that everyone asks. In this day and age, you can’t run a business without having a social media presence, but you also can’t do it all.

This week, I had the opportunity to attend a conference on Mobile Social Communications hosted by Business Development Institute. I participated in a round-table discussion on “Managing Your Personal and Business Social Platforms,” which was moderated by Laura Fink, Vice-President of OPEN Social Media and Customer Marketing for American Express OPEN. We talked about strategies people use to control their social profiles for their personal lives and for business.

Different Approaches

I like to use LinkedIn for business, Facebook for personal, and Twitter for a mix of the two. However, this is becoming a challenge

Read more »

Do Developers Really Need Specifications?

“A horse!  a horse!  my kingdom for a horse!”

Richard III, Act 5, Scene 4

As you may remember from your high school or college English Literature courses,  the above quote is uttered towards the end of the play by the title character who is in battle facing a civil war against him.  He is on foot, as his horse has been slain.  It is a cry of desperation, and in the next scene he meets his doom.

Read more »

3 Ways to Make Your Smartphone Ready to Weather the Storm

After the recent natural disasters that have impacted our area (earthquakes, tornadoes, hurricanes, flooding) I began to wonder, what would I have done without my Smartphone? In a 3G-turning-to-4G world, we have access to the most critical news regardless of power, internet, and home phone line outages. With natural disasters being a natural part of life, we should all be asking ourselves, is my Smartphone optimized to help me weather the storm?
Here are three things you can do to equip your Smartphone to be your mobile survival kit:

Read more »

A Storm Is Coming. Are You Tuning In to Al Roker or Facebook?

As you know, New Jersey was recently hit by Hurricane Irene. Like me, many people were glued to the TV all weekend. Before it hit, we wanted news about the where the hurricane was headed. After it hit, we wanted to find out what had happened beyond our immediate area.

Is Facebook a Better Way to Get News?

Storm coverage on TV is usually amusing. The reporters are clearly stationed in front of the biggest snowpile, the deepest puddle, or the largest downed tree they can find. And all day long, they report from that same snowpile, puddle, or tree. During the hurricane did you see Al Roker tied to a bench on the boardwalk while two guys strolled by carrying cups of coffee? This all gets boring pretty fast. And we all know that it’s not really an accurate picture of what is going on.

Read more »