One of the most popular business catchphrases of the last decade has been “We have a terrific culture, you would fit in well.” Many people use this when describing the culture or work structure at their company. But sometimes it’s not as much the culture as the people who make it work and the managers and supervisors that support it. People shape the culture, the culture does not shape the people.

If you look at some of the most famous work cultures (IBM, Apple, Jet Blue, Disney, and RockStar games all come to mind), all of them have something that makes them special. Whether it is dress code, work atmosphere, people, training, leadership, or maybe just genuine coolness, every culture provides something that makes it different. Is dressing in a white shirt and tie better than wearing shorts and sandals to work? People will argue both points. Culture is basically the best fit to ensure that people are comfortable, and hopefully it will make a difference in retaining or adding talent. Culture does not take the place of salary or bonuses, but it is a deal maker when the monetary enticements are close.

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DefinedLogic presented our SaaS product Open Audience Manager (OAM) at the Facebook Ads API Marketing Showcase in Facebook’s NYC office yesterday. The event kicked off with some discussion around Facebook’s Preferred Developer Consultant (PDC) program, Marketing Ads API, and Insights API.
It then rolled into Partner Presentations where Alex Shanley presented Open Audience Manager to the group of spectators. After the presentations completed

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The process of learning is changing, and Internet information has been a catalyst of this change.  Students today do not use encyclopedia reference material to research a topic; they “Google.” Kids are not reviewing film strips or renting movies, they download videos instantly from YouTube to learn about a topic discussed in class.  To date, these have been unstructured actions taken by students to use the latest technologies to complete tasks that a teacher may assign.

A new way of learning and teaching has arrived.  Butterfile provides a secure, structured environment to capture and share a rich learning experience and provide students and teachers with the ability to reuse the material to aid in the education of others, around the world.

During a recent Business Development Institute Social Marketing conference presentation on Quick Reference (QR) Codes, my co-worker asked a question about how NFC will affect the use of QR Codes. The speaker had no idea what he was asking and thought he was talking about the National Football Conference .

Near Field Communication (NFC) has been receiving a lot of hype lately, and although it has been around since 2004, many speculate we will soon be using this technology to pay for things via our phones instead of credit cards.

So What Exactly is NFC?

NFC is a technology that gives mobile devices the ability to transmit and receive data. Mobile devices that have NFC chips installed can make payments via credit cards, store brands membership IDs, and coupons. They can also be used for file sharing,

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What do you think are the biggest obstacles to the C-Suite embracing a social intranet?  The consensus answer, recently posed by an online community of industry experts, was the lack of substantive evidence on how social intranets increase profitability, decrease cost, or mitigate risk.  Seems right based on my experience working alongside senior leaders in various global organizations over the last 20+ years.

When introducing a new technology across a large organization, a change management best practice is to find a use case that has clear business value and solves a real need that senior leaders care about.  If you can show them how enterprise social networking tools work on a manageable scale and their benefits, senior leaders are more likely to support broader use of social media within the enterprise.

A good case for introducing social media technologies in large companies is crisis management.  Senior stakeholders need and want an organized, trusted, and transparent way to engage and respond to customers and key constituencies when confronted with a corporate crisis or a disruptive business condition. 

Let’s look at how social media was used (or not!) by companies that were confronted with a significant business-impacting event:

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DefinedLogic is proud to be participating in Movember under team Secret Stache! Movember is responsible for the sprouting of moustaches on thousands of men’s faces, in the US and around the world. With their Mo’s, these men raise vital funds and awareness for men’s health, specifically prostate cancer and other cancers that affect men.

We kicked off Movember on November 1st and will be growing mustaches through November 30th. Be sure to visit our team’s Mo-Space, the DL Facebook page, and Twitter to see photos and news on our progress.  If you would like to donate to our team Secret Stache you can do so via this link – DONATE HERE!