Archive for June, 2012

4 Steps to an Effective Social Media Strategy (cont.)

In my last blog I discussed the first two steps in our four step process for creating an effective social media strategy.  Today we are going to cover the last two steps Development and Delivery.

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4 Steps to an Effective Social Media Strategy

At DefinedLogic we follow a four step process to help our clients develop their social media strategy.

  1. Definition
  2. Discovery
  3. Development
  4. Delivery

In today’s blog I’m going to discuss the first two steps, Definition and Discovery.

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Social Media Best Practices

I recently had the opportunity to speak about Social Media Best Practices at the Jersey Shore Tech Meetup and decided this was a great topic to translate into a series of blogs over the next few weeks.

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Promoted Posts, Scheduling and Admin Roles Released for Facebook Pages

If you have a Facebook Page for your company or brand you want to explore some of the new features released this week.

Promoted Posts

Promoted Posts are a paid offering to promote any recent post on your Facebook fan page.  This feature will increase the number of people that will see your post in their news feed. Promoted posts will be displayed to your page’s current Like audience, and if they interact with your post their friends will see it.

Any post can be promoted for up to 3 days after the date it was initially created.  If you created a post 1 day ago and decide

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