In my last two blogs, I described a four-step process for creating an effective social media strategy. Today, I’m going to talk about how to evaluate an implemented social media strategy to see how well it’s working.
How Do You Measure Effectiveness for Social Media?
According to an Infograph from Pagemodo, a Facebook marketing company, “Sixty-four percent of business owners say social media marketing is a promising tactic and they believe it provides returns — but they aren’t willing to go all in with it just yet and favor a more cautious approach. Another 20% are more bullish on its potential, according to the same study, while just
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