Cross-platform content management services
With customers demanding access to companies’ content, products and services across the multiple touch points, including mobile, and social media, many companies find themselves in uncharted territory. DefinedLogic can create a presence for you on all of these platforms and help you understand where Return On Investment (ROI) is made.
We help make sense of our clients’ opportunities in this new environment, by looking at how to optimize their business from both a horizontal and vertical perspective.
Horizontal Optimization
Strategies and processes for maximizing ROI across multiple customer touch points and platforms:
- Content: Optimizing content for cross-platform monetization
- Community: Unlock additional value for both users and content providers through social media
- Commerce: Explore e-commerce, upsell, and cross-sell opportunities
- Customer Relationship Management (CRM): Refine customer profiles and insights for better-targeted advertising, personalization, and product and service innovation
Vertical Optimization
Strategies and processes for maximizing ROI within a vertical channel/platform (e.g. smart phones):
- Technical integration: ad servers, CRM tie-ins, analytics, legacy systems, content management, and media encoding/transcoding
- Medium: User experience and usability optimization
- Revenue: Commerce and advertising optimization
- Process: Optimizing production work flow and customer self-guided service
