A great user experience is one that meets the needs of the user in the most simplistic, efficient and pleasing way that makes a product not only useful but delightful.
We use a three-step process to create great user experiences for our customers. We call this process DL UX, combining techniques from both Lean and Agile methodologies to help a company take a product from idea to implementation. We leverage cross-functional viewpoints, verify we are solving the right problem from the beginning, establish a clear vision for the solution and emphasize early testing of initial designs to make sure they work for the user and business.
We use heuristic evaluations to identify areas for improvement in the user interface of an application or website design. Specifically, these evaluations are not designed to pinpoint the success of a user interface; they are only used to identify shortcomings of the user interface.
Complementary to our heuristics analysis we also conduct competitive marketing assessments of websites to determine how well they are engaging target audiences in terms of persuasion, emotion and trust.