A digital remodel for Weichert
- Analytics Consulting
- Digital Consulting
- Responsive Websites
- Technology Architecture
- User Experience
The challenge was to optimize the way people search for homes online by providing a personalized digital experience across all channels and then connect them to an agent when they are ready to take the next step in their home buying journey.
Intro
Rethinking home base
Strategy
Reinventing the digital approach in the real estate sector is no easy feat since today’s home buyer is more knowledgeable than ever before. We wanted to support the buyer throughout their journey from browsing listings to getting expert advice from the Weichert team. We arrived at a solution that supported the entire home buying lifecycle with an intuitive and robust search capability and educational tools such as the “How much can I afford?” calculator to get the buyer excited and informed. In addition, we connected the buyer to a Weichert agent through easy to find contact information and forms so that the customer could be supported both online and off.
Execution
To deliver this enhanced user experience, we re-designed site and page navigation, enhanced search to include multiple filters, added map functionality, and created a personalized experience by showing each customer homes based on previous search preferences.
Property listing pages were redesigned to include prominent calls to action allowing customers to quickly request more information thereby creating an opportunity for Weichert agents to be connected with new, qualified customers through their brokers network.
Understanding the importance of mobile and tablet usage in the home search process, we focused on building an adaptive site that seamlessly transitioned between web and mobile.
Property listing pages were redesigned to include prominent calls to action allowing customers to quickly request more information thereby creating an opportunity for Weichert agents to be connected with new, qualified customers through their brokers network.
Understanding the importance of mobile and tablet usage in the home search process, we focused on building an adaptive site that seamlessly transitioned between web and mobile.
RESULTS
After the launch of the updated website, Weichert saw a 48% increase of mobile form submissions. This, along with an increasingly higher mobile conversion rate up 26%, indicated that users were engaging more on mobile than they ever had before.
Creating An Experience For Change
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