Defined Logic - Red Bank, NJ

Technology Changes. Logic Doesn’t.

The accelerated rate of technology change creates greater opportunities and larger risks. These are times when expertise matters.

We’re DefinedLogic — a proven business and technology solutions provider.

Enterprise Web Consulting

When Fortune 500 companies need to renovate their web sites, they trust DefinedLogic to provide solutioning, architectural strategy, and teams to implement the solution. Our Business Analysts, Information Architects, and Project Managers help companies integrate the sites of acquired companies, add e-commerce or account management functionality for the first time, and implement responsive design to support mobile users.

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Application Development

For mid-market and large organizations in need of custom software development to improve their operations or seize a new business opportunity, DefinedLogic develops mission-critical, web-based and mobile technology solutions that generate measurable results. Our teams architect the best solution, leverage deep technical expertise, exercise tight project management, and deliver quality software on time.

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Digital Brand Engagement

Many brands are starting to harness the power and meaningful engagement of new digital experiences. Whether creating high-ROI social engagement campaigns with micro-sites, driving motivation through gamification, or developing web sites with award-winning user interfaces, DefinedLogic helps consumer brands achieve their digital objectives.

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Latest Blog: How I Implemented Large Cinemagraphs on My Company’s Home Page

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During a recent redesign of our company’s website, I supported the project as an Information Architect and Visual Designer. I was challenged to find a new way to make our homepage more visually striking. I decided to use a cinemagraph. Cinemagraphs1 are still photographs that contain a small area of repeated movement. You can see the final results in the still image of our web site on the left.

But adding a cineamagraph to our website wasn’t as straightforward as you would imagine. This blog describes the process I settled on to produce a cinemagraph that met my company’s needs.

DefinedLogic Helps ReD Win Innovation Award

DefinedLogic recently helped ReD, a provider of fraud prevention and payment services, win the 2012 HP AllianceONE Partner of the Year Award for Innovation. We’re proud to showcase our success in this Spotlight to highlight how we might be able to help you with your significant application development challenge.

Background

ReD is a world leader in credit card fraud prevention and payment services, protecting billions of transactions annually. Completely independent, ReD is present at every stage of the payments value chain, supporting merchants, issuers, acquirers, processors, and switch networks in the fight against illegal transaction activity.

Business Challenge

Credit card fraud continues to increase and is predicted to cost more than $10 billion by 2015. As a leader in combatting fraudulent activity, ReD’s PRISM suite of products offers powerful transaction monitoring and risk management solutions for their end clients. But with the increased sophistication within card fraud, ReD needed to enhance its technology for both real-time and near-real-time processing.

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DefinedLogic’s Solution

ReD engaged DefinedLogic to help define, architect, and build the PRISM Real Time solution, a product that would make the PRISM suite more robust. A dedicated team of Business Analysts, Information Architects, System Architects, and Project Managers were brought in to “whiteboard” the solution with the client team. Within one month, DefinedLogic was able to begin application development on a system that enabled decisioning for millions of transactions per day, at less than 250 milliseconds per transaction.

Result

The PRISM Real Time application upgraded ReD’s product suite for monitoring and risk management — combining dynamic neural network technology, rules-based strategies, and intelligent data-mining for exceptionally rapid detection of fraudulent transactions. The solution dramatically reduces fraudulent activity while controlling chargebacks and the ability to maximize genuine transactions. This powerful application upgrade helped ReD win the 2012 HP AllianceONE Partner of the Year Award for Innovation.